Studio of Sam Smith for work in Applied Design, Brand Strategy and Visual Media.

samsmith.communication@gmail.com
@sss.pty.ltd

Applied Design is the practical application of design thinking and aesthetics to objects of function and everyday use. Brand Strategy is defining business and creative direction with cultural influence, strategic depth and long-term value. Visual media is the conception and production of Film, Photography, Content, Campaigns, Digital Media & Traditional Publishing.

Projects - Spearhead Unlimited. Vans. Noah NYC. Mad Happy. Raen. Channel Islands Surfboards. Quiksilver. World Surf League. Possum Zine. Doomsday Store. Stab Magazine. The Surfers Journal. Primitive Skills Magazine. Burleigh Brewing Co. Stephanie Gilmore.

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS SPEARFISH promotional film for release of Mikey February pro model surfboard.

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model product launch at NOAH NYC, 195 Mulberry St, New York.

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model product launch at NOAH NYC, 195 Mulberry St, New York.

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model product launch at NOAH NYC, 195 Mulberry St, New York.

SPEARHEAD UNLIMITED for CHANNEL ISLANDS SURFBOARDS Mikey February pro model product launch at NOAH NYC, 195 Mulberry St, New York.

ASAFO FLAGS for SPEARHEAD UNLIMITED

ONZA! Mikey February another cat in Mexico Merchandise and Title Design for SPEARHEAD UNLIMITED film release
YOUTUBE LINK

INSTRUMENT. Starring Mikey February and Keegan Steenkamp. Merchandise and Title Design for SPEARHEAD UNLIMITED film release YOUTUBE LINK

INSTRUMENT. Starring Mikey February and Keegan Steenkamp. Title Design for SPEARHEAD UNLIMITED film release
YOUTUBE LINK

MIKEY FEBRUARY for RAEN
Photos by Kent Andreasen

MIKEY FEBRUARY for RAEN
Creative Direction
Spearhead Unlimited – @spearhead.unlimited
cc Sam Smith – @sss.pty.ltd
Director & Photography
Kent Andreasen – @kentandreasen
Cinematography
Robin Pailler – @robinpailler
Ian Thurtell – @ianthurtell
Post Production
David Nivison – @davidleonivison
Styling
Isabella Peerutin – @isabellapeerutin
Assistant
Nick Farmer – @nxckfarmer
Models
The Februarys – @mikeyfebruary + @zeltifebruary

MIKEY FEBRUARY for RAEN
Creative Direction
Spearhead Unlimited – @spearhead.unlimited
cc Sam Smith – @sss.pty.ltd
Director & Photography
Kent Andreasen – @kentandreasen
Cinematography
Robin Pailler – @robinpailler
Ian Thurtell – @ianthurtell
Post Production
David Nivison – @davidleonivison
Styling
Isabella Peerutin – @isabellapeerutin
Assistant
Nick Farmer – @nxckfarmer
Models
The Februarys – @mikeyfebruary + @zeltifebruary

MIKEY FEBRUARY for RAEN
Photo by Kent Andreasen

ART DIRECTION for QUIKSILVER ORIGINALS
Featuring Mikey Wright
Photo by Ryan Heywood

ART DIRECTION for QUIKSILVER ORIGINALS
Featuring Lungi Slabb
Photo by Ryan Heywood

ANIMATION CONCEPT for QUIKSILVER ORIGINALS

ART DIRECTION for QUIKSILVER ORIGINALS
Photos by Ryan Heywood

TITLE DESIGN for ROCK film & edit by WADE CARROLL for QUIKSILVER ORIGINALS

ANDY NIEBLAS in JAVA for QUIKSILVER ORIGINALS (FRAME GRAB)

Event ID and Product Line for QUIKSILVER PRO G-LAND 2022 FEAT Rio Waida Photo by Timmy Toes

Event ID for QUIKSILVER PRO G-LAND 2022

Event ID & outdoor art application for QUIKSILVER PRO G-LAND 2022

Event ID & outdoor art application for QUIKSILVER PRO G-LAND 2022

Event Poster for QUIKSILVER PRO G-LAND 2022

Javaman CAMO TEST for G-LAND 2022

Javaman CAMO TEST for G-LAND 2022

Javaman CAMO TEST for G-LAND 2022

PRIMITIVE SKILLS MAGAZINE
Screen Printed T-Shirt

PRIMITIVE SKILLS MAGAZINE Volume 04
Camouflage Research

PRIMITIVE SKILLS MAGAZINE Volume 05
Photo by George Greenough

PRIMITIVE SKILLS MAGAZINE Volume 02
Photo by Mariah Ernst

PRIMITIVE SKILLS MAGAZINE Volume 04
Photo by Craig Robbins

PRIMITIVE SKILLS MAGAZINE
Screen Printed Sticker

T-SHIRTS c/o DOOMSDAY STORE & STUDIO
c/o URCHIN Photo by Jye Barclay

Embroidered Badge for DOOMSDAY STORE

RETURN OF THE DRAGON by MARK RICHARDS and DOOMSDAY STORE c/o URCHIN ASSOCIATES

RETURN OF THE DRAGON by MARK RICHARDS and DOOMSDAY STORE c/o URCHIN ASSOCIATES

RICK GRIFFIN for QUIKSILVER

RICK GRIFFIN for QUIKSILVER

RICK GRIFFIN for QUIKSILVER

HONOLUA BAY poster design for STEPH GILMORE Photo by RYAN HEYWOOD

HONOLUA BAY poster design for STEPH GILMORE Photo by RYAN HEYWOOD

HONOLUA BAY t-shirt design for STEPH GILMORE Photo by TERENCE CONNORS

THE CORONA OPEN MEXICO The World Surf League (WSL) Championship Tour event in Barra de la Cruz, MEXICO. 2021.

THE CORONA OPEN MEXICO The World Surf League (WSL) Championship Tour event in Barra de la Cruz, MEXICO. 2021.

SATURN COLLECTION for QUIKSILVER

SATURN surf movie TITLE ANIMATION for QUIKSILVER

SATURN COLLECTION for QUIKSILVER

REPEATER surf movie TITLE ANIMATION for QUIKSILVER

REPEATER surf movie POSTER for QUIKSILVER feat ROLO MONTES and LUNGI SLABB photos by NAT JOHNSEN and RYAN HEYWOOD

REPEATER surf movie EVENT INSTALLATION for QUIKSILVER feat MIKEY WRIGHT. ROLO MONTES. KAEL WALSH. GRIFFIN COLAPINTO. AL CLELAND JNR. LUNGI SLABB film by WADE CARROLL (pictured) and NAT JOHNSEN

REPEATER surf movie EVENT INSTALLATION for QUIKSILVER feat MIKEY WRIGHT. ROLO MONTES. KAEL WALSH. GRIFFIN COLAPINTO. AL CLELAND JNR. LUNGI SLABB film by WADE CARROLL and NAT JOHNSEN

REPEATER surf movie ID for QUIKSILVER

NU RYTHMO BOOK surf movie music magic c/o DOOMSDAY STUDIO feat MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND

NU RYTHMO MOVIE surf movie music magic c/o DOOMSDAY STUDIO feat MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND

NU RYTHMO MOVIE surf movie music magic c/o DOOMSDAY STUDIO feat MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND

NU RYTHMO MOVIE surf movie music magic c/o DOOMSDAY STUDIO feat MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND