Studio (& folio) of Sam Smith. Applied Design, Brand Strategy & Visual Media.
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Applied Design is the practical application of design thinking & aesthetics to objects of function & everyday use. Brand Strategy is defining business & creative direction with cultural influence, strategic depth & long-term value. Visual media is the conception & production of Film, Photography, Content, Campaigns, Digital Media & Traditional Publishing.
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Recent Projects - Spearhead Unlimited. Vans. Noah NYC. Mad Happy. Raen. Channel Islands Surfboards. Quiksilver. Possum Zine. Primitive Skills Magazine. Burleigh Brewing Co. The Surfers Journal. Steph Gilmore.

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
BRAND ID / COLOUR SYSTEM / PHOTOGRAPHY
MICHAEL FEBRUARY PRO MODEL SURFBOARD.

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
MICHAEL FEBRUARY MOVIE / PRODUCT
LAUNCH ART DIRECTION / INSTALLATION
@ NOAH NYC 195 MULBERRY ST, NEW YORK

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
SPEARFISH MOVIE PREMIER @ NOAH NYC
195 MULBERRY ST, NEW YORK

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
MICHAEL FEBRUARY MOVIE / PRODUCT
LAUNCH ART DIRECTION / INSTALLATION
@ NOAH NYC 195 MULBERRY ST, NEW YORK

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
SPEARFISH MOVIE PREMIERE @ NOAH NYC
195 MULBERRY ST, NEW YORK

ONZA! / SPEARHEAD UNLIMITED / TITLE DESIGN
MERCH / ANOTHER CAT IN MEXICO / LINK

INSTRUMENT / SPEARHEAD UNLIMITED
TITLE DESIGN / MERCH / MICHAEL FEBRUARY
KEEGAN STEENKAMP / LINK

LUNGI SLABB / QUIKSILVER ORIGINALS
ART DIRECTION / PHOTO BY RYAN HEYWOOD

MIKEY WRIGHT / ROCK / QUIKSILVER ORIGINALS
TITLE DESIGN / FILM & EDIT WADE CARROLL

ANDY NIEBLAS / QUIKSILVER ORIGINALS / STUDIO
ART DIRECTION / PHOTO RYAN HEYWOOD

ANDY NIEBLAS / JAVA / QUIKSILVER ORIGINALS
FRAME GRAB / TITLE DESIGN / ART DIRECTION

EVENT MERCH / QUIKSILVER PRO G-LAND / ART DIRECTION
RANGE DEVELOPMENT / FEAT RIO WAIDA / PHOTO TIMMY TOES

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
BRAND ID / COLOUR SYSTEM / PHOTOGRAPHY
MICHAEL FEBRUARY PRO MODEL SURFBOARD

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
MICHAEL FEBRUARY MOVIE / PRODUCT LAUNCH
ART DIRECTION / INSTALLATION @ NOAH NYC
195 MULBERRY ST, NEW YORK

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
MICHAEL FEBRUARY PRO MODEL SURFBOARD
PRODUCTION DAMIEN FAHRENFORTEDIT SAM SMITH
FILM IAN THURTELL / MUSIC ALBERT BOF TRIO

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
LOGO TREATMENT / ANIMATED BY JASON LEE

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
BRAND ID / COLOUR SYSTEM / PHOTOGRAPHY
MICHAEL FEBRUARY PRO MODEL SURFBOARD

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
VINTAGE MERCH STOCK SCREEN PRINTED TSHIRTS
@ NOAH NYC 195 MULBERRY ST, NEW YORK

CHANNEL ISLANDS / SPEARHEAD UNLIMITED
BRAND ID / COLOUR SYSTEM / PHOTOGRAPHY
MICHAEL FEBRUARY PRO MODEL SURFBOARD

SPEARHEAD UNLIMITED / RUNNINGMAN IDENT
ANIMATED BY OLI G

ASAFO FLAGS / SPEARHEAD UNLIMITED
CUSTOM MADE IN GHANA

MIKEY WRIGHT / QUIKSILVER ORIGINALS
AD COMP / CAMPAIGN SHOOT / ART DIRECTION
GRAPHIC DESIGN / PHOTO RYAN HEYWOOD

QUIKSILVER ORIGINALS / PRODUCT ANIMATION
ART DIRECTION / PRODUCT MARKETING

QUIKSILVER ORIGINALS / CAMPAIGN SHOOT / B ROLL
ART DIRECTION / PHOTO RYAN HEYWOOD

EVENT POSTER / QUIKSILVER PRO G-LAND 2022
ART DIRECTION / GRAPHIC DESIGN

JAVAMAN / CAMOFLAGUE TEST / INDO / 2022

JAVA LOGO / QUIKSILVER PRO G-LAND / EVENT ID

PETER MCCABE / GERRY LOPEZ / CAMO RESEARCH
EAST JAVA INDO / 2022

EVENT POSTER / QUIKSILVER PRO G-LAND
ART DIRECTION / GRAPHIC DESIGN

EVENT SIGNAGE & ART / QUIKSILVER PRO G-LAND
G-LAND EAST JAVA INDO 2022

JAVAMAN / CAMOFLAGUE TEST / INDO / 2022

PRIMITIVE SKILLS MAGAZINE / BUMPER STICKER

PRIMITIVE SKILLS MAGAZINE / VOLUME 02
PHOTO MARIAH EARNST / ART DIRECTION
GRAPHIC DESIGN / EDITORIAL / PUBLISHING

PRIMITIVE SKILLS MAGAZINE / SCAN / VOLUME 05
PHOTO GEORGE GREENOUGH / ECHOES / ART DIRECTION
GRAPHIC DESIGN / EDITORIAL / PUBLISHING

T-SHIRTS / c/o DOOMSDAY STORE & STUDIO
c/o URCHIN / PHOTO JYE BARCLAY

RICK GRIFFIN / QUIKSILVER / RANGE DEVELOPMENT
DESIGN / LICENSING / YOWZA

STEPH GILMORE / HONOLUA BAY T-SHIRT GRAPHIC
PHOTO TERENCE CONNORS

MEXICO / WORLD SURF LEAGUE / EVENT ID / ART PACK
FEAT / EVENT CHAMPION STEPHANIE GILMORE

PRIMITIVE SKILLS MAGAZINE / SCAN / VOLUME 01
PHOTO REMIO / IMPROMTU EAR PIERCING
ART DIRECTION / GRAPHIC DESIGN / EDITORIAL
PUBLISHING

REPEATER / QUIKSILVER / SURF MOVIE / ART DIRECTION
TITLE DESIGN / GRAPHIC DESIGN / EVENT INSTALLATION
FEAT / MIKEY WRIGHT. ROLO MONTES. KAEL WALSH.
GRIFFIN COLAPINTO. AL CLELAND JNR. LUNGI SLABB.
FILM BY WADE CARROLL / NAT JOHNSEN

REPEATER / QUIKSILVER / SURF MOVIE / PREMIERE
ART DIRECTION / TITLE DESIGN / GRAPHIC DESIGN
EVENT INSTALLATION / PHOTOGRAPHY
FEAT / MIKEY WRIGHT. ROLO MONTES. KAEL WALSH.
GRIFFIN COLAPINTO. AL CLELAND JNR. LUNGI SLABB.
FILM BY WADE CARROLL / NAT JOHNSEN

PRIMITIVE SKILLS MAGAZINE / SCREEN PRINTED T-SHIRT

PRIMITIVE SKILLS MAGAZINE / VOLUME 04
PATTERN RESEARCH / ART DIRECTION
GRAPHIC DESIGN / EDITORIAL / PUBLISHING

WATER WORLD EXHIBITION / CURATED BY POSSOM
CA / USA / 2023 / INSTALLATION DETAIL / FEAT /JEFF CANHAM
CHRISTIAN BEAMISH / THOMAS CAMPBELL /KANOA ZIMMERMAN
JEFF SVOBODA / PRIMITIVE SKILLS / RYAN THOMAS / TRUE AMES
JONATHAN STEINBERG / GEORGIE LOCHMAN / BARRY MCGEE
ELMORE SURFBOARDS / DERRICK DISNEY / NATHAN KOSTECHKO
YUCCA FINS / RYAN BURCH / ALEX KOPPS / PAUL GROSS
TANNER GUDAUSKAS / WOODSHOP SF / STITCHBOX

WATER WORLD EXHIBITION / CURATED BY POSSOM / 2023
PHOTO SUBMISSION / SANTA CRUZ MONOLITH

STEPH GILMORE / HONOLUA BAY POSTER DESIGN
PHOTO BY RYAN HEYWOOD

MEXICO / WORLD SURF LEAGUE / EVENT ID / ART PACK

REPEATER / QUIKSILVER / SURF MOVIE / POSTER
ART DIRECTION / TITLE DESIGN / GRAPHIC DESIGN
FEAT. MIKEY WRIGHT. ROLO MONTES. KAEL WALSH.
GRIFFIN COLAPINTO. AL CLELAND JNR. LUNGI SLABB.
FILM WADE CARROLL

REPEATER / QUIKSILVER / SURF MOVIE / WIP / PREMIERE
ART DIRECTION / GRAPHIC DESIGN / EVENT INSTALLATION
PHOTOGRAPHY / FILM WADE CARROLL / NAT JOHNSEN

REPEATER / QUIKSILVER / SURF MOVIE / PREMIERE
WADE CARROLL / MOVIE PREMIERE HB CALIFORNIA

REPEATER / QUIKSILVER / SURF MOVIE / YOUTUBE

REPEATER / QUIKSILVER / SURF MOVIE / TITLE ANIMATION

REPEATER / QUIKSILVER / SURF MOVIE / POSTER WIP

NU RYTHMO MOVIE / MICHAEL FEBRUARY
c/o DOOMSDAY STUDIO / SURF MOVIE MUSIC MAGIC
ART DIRECTION / RESEARCH / DESIGN / EDITORIAL / EDIT
PHOTO / WADE CARROLL / SAM SMITH / ALAN VAN GYSEN
FEAT / MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND

NU RYTHMO BOOK / MICHAEL FEBRUARY
c/o DOOMSDAY STUDIO / SURF MOVIE MUSIC MAGIC
ART DIRECTION / RESEARCH / DESIGN / EDITORIAL / EDIT
PHOTO / WADE CARROLL / SAM SMITH / ALAN VAN GYSEN
FEAT / MICHAEL FEBRUARY / ABORIGINES BAND
STEVO ATAMBIRE / FASO FOLLY BAND